Updated: Oct 29, 2018
I’ve cracked the code, and I’m going to share a few secrets with you.
Digital Marketing is expensive.
If you’re not involved in the daily operations of your marketing team, it’s easy to wonder what they’re actually doing and why it costs so much.
Here’s the thing with Digital Marketing: it’s pretty damn complicated. It takes years to master even one of focus areas, and even if you studied for the next 5 years straight, you still wouldn’t know all there is to know.
So, when you hire a Digital Marketing agency, you’re not paying for the hours per month. You’re paying for the years those people spent becoming experts, and the team effort it takes to run a successful campaign.
And it really does take a village. It’s impossible for one person to be an expert in all aspects of Digital Marketing, so it’s important to assemble a team of people who are all experts in different areas.
So when you get a great deal on Digital Marketing services, what are you actually getting?
Well, a lot of times you’re getting a whole bunch of cut corners and dangerous black hat tactics.
It takes time and patience and a team of experts to do it right. So when you hire a cheap agency, a lot of times you’re really hiring a click-farm overseas, over-paying for Private Blog Networks, and risking a fat penalty from Google for unnatural activity.
You can’t cheat the system.
Every time Google updates its algorithm, hundreds if not thousands of businesses fall off the map.
Because Google wants to give consumers the most valuable results each time they search. People who cheat the system are a direct threat to that mission. So, they make changes periodically to punish those sites that are cheating the system. This way, they can ensure that searches are returning the most valuable and relevant information.
A lot of times when you hire a cheap agency, you’re actually flooding your site with blackhat activity that can put you in serious danger.
There’s just no way to cheat the system. After trying to pull the wool over Google's eyes for the entire 2000s , Digital Marketers finally realized that when the Google gods speak, we must listen.
The only way to build a successful business is to build a successful business. It’s that easy. Smoke and mirrors won’t get you anywhere, which is why it’s important to hire a reputable, reliable agency that can stand by you for the long-haul.